Comprehensive Framework

Learn a step-by-step approach to structure and lead your firm's MarCom agenda

Strategic Collaboration

Master collaboration with business development, HR, and the managing board

Measurable Impact

Transform your MarCom plan into a decision-making blueprint that delivers business results

About the Course

Join our program designed for senior Marketing & Communications (MarCom) professionals, leaders, and teams within corporate law firms. Elevate your MarCom function from reactive to strategic and influential. Gain insights on refining firm-wide positioning, designing growth strategies, and integrating key initiatives for measurable business impact. Enroll now to lead your firm's MarCom agenda with confidence.

Course Curriculum

4 Chapters · 16 Lessons

  1. 1

    Module 1

    1. (Included in full purchase)

      From ornamental to instrumental

    2. (Included in full purchase)

      The audience shift canvas

    3. (Included in full purchase)

      From one-offs to funnels

    4. (Included in full purchase)

      Key principles of funnel thinking

    5. (Included in full purchase)

      Measuring impact, not effort

    6. (Included in full purchase)

      Quiz

  2. 2

    Module 2

    1. (Included in full purchase)

      Breaking out of the execution box

    2. (Included in full purchase)

      From publisher to positioning partner

    3. (Included in full purchase)

      navigating board dynamics

    4. (Included in full purchase)

      Making boards visible externally

  3. 3

    Module 3

    1. (Included in full purchase)

      Executive presence: Gravitas, Communication & Appearance

    2. (Included in full purchase)

      Owning mistakes without losing authority

    3. (Included in full purchase)

      The power of lightness in leadership

    4. (Included in full purchase)

      Reclaiming the room when interrupted

    5. (Included in full purchase)

      Submissions as strategy, not chore

  4. 4

    Bonus module

    1. (Included in full purchase)

      Becoming your next level self

Student Testimonials

Discover how my program is making a difference for senior MarCom professionals like you

”
This course completely shifted my mindset from merely measuring effort to measuring genuine impact. The funnel thinking principles are gold and instantly clarified our entire content strategy
Jessica V.

Las Vegas, NV

”
Module 2 was a game-changer for my career trajectory. I now confidently navigate board dynamics and position myself as a strategic partner, not just an executor. Absolutely essential.
Sarah O. 

Amsterdam

”
I thought 'Executive Presence' was an abstract idea, but the lessons on Gravitas and reclaiming the room are incredibly practical. I’m already seeing a positive change in my leadership authority during meetings
Javier Morales

 

”
The most valuable professional development course I’ve ever taken. It’s not just about marketing; it’s about becoming your next-level self and leading with lightness. Exactly what I needed to advance my career.
Priya S.

 

Ready to Elevate Your MarCom Strategy?

Enroll now to gain the tools and insights you need to drive real business growth

€2.500,00

Enroll Now