Masterclass strategic communication in law firms

How marketing and communications professionals build influence and credibility inside law firms

Join my masterclass for marketing & communications (MarCom) professionals within corporate law firms. Elevate your MarCom function from reactive to strategic and influential. Gain insights on refining positioning with partners and law firm leaders.

Enroll now to lead your firm's marketing and communication agenda with confidence

Enroll today

What you will learn in this masterclass

    1. From Service mode to strategic equality

    2. From working for partner approval to delivering audience impact

    3. The audience shift Canvas (downloadable pdf)

    4. From one-off messages to communication journeys

    5. Funnel & journey mapping excercise (downloadable pdf)

    6. From measuring activity to measuring impact

    1. From accepting briefs to shaping the conversation

    2. From posting to positioning

    3. Submissions as a positioning tool

    4. Giving the board a voice

    1. Building executive presence

    2. Reclaiming the room when you get interrupted

    3. Mistakes as leadership moments

    4. Leadership with lightness

    5. Final Knowledge Check - to help you reflect on the key concepts from this masterclass.

    1. Becoming the leader you want to be

Masterclass strategic communication in law firms

From execution to strategic partner

  • €149,00
  • 16 lessons
  • 1 hour of video content

Strategic Presence for Legal Marketing and Communication

60-Minute Masterclass by FCMO Academy

  • Strategic MarCom leadership for law firms

    A focused masterclass on how to design communication that creates leverage, authority and strategic alignment in complex legal organisations.

  • Turning briefs into strategic direction

    Move beyond execution-driven requests by redefining the briefing as a tool for influence and prioritisation.

  • From activity to movement


    Develop a sharper lens for measuring whether communication actually shifts perception, behaviour and positioning over time.