Masterclass Growing as a MarCom leader in law firms

Join this masterclass, developed for marketing and communication professionals working in the legal sector.

Do you work in a law firm and feel that you are constantly pulled into execution mode? In this masterclass, you learn how to break that dynamic. Not by fighting the system, but by understanding it, navigating it and strengthening your position - intellectually, strategically and personally.

Enroll now and confidently take ownership of your firm’s marketing and communication agenda.

Enroll today

What you will learn in this masterclass

    1. From Service mode to strategic equality

    2. From working for partner approval to delivering audience impact

    3. The audience shift Canvas (downloadable pdf)

    4. From one-off messages to communication journeys

    5. Funnel & journey mapping excercise (downloadable pdf)

    6. From measuring activity to measuring impact

    1. From accepting briefs to shaping the conversation

    2. From posting to positioning

    3. Submissions as a positioning tool

    4. Giving the board a voice

    1. Building executive presence

    2. Reclaiming the room when you get interrupted

    3. Mistakes as leadership moments

    4. Leadership with lightness

    5. Final Knowledge Check - to help you reflect on the key concepts from this masterclass.

    1. Becoming the leader you want to be

Masterclass Growing as a MarCom leader in law firms

  • €250,00
  • 16 lessons
  • 1 hour of video content

Strategic Presence for Legal Marketing and Communication

60-Minute Masterclass by FCMO Academy

  • Strategic MarCom leadership in law firms

    For professionals who want to claim space as an equal sparring partner within a hierarchical partnership structure.

  • From Briefings to Influence


    Move beyond execution mode and learn how to steer conversations toward audience insight, behavioural shift and strategic direction.

  • From Visibility to Impact


    Stop reporting on activity and start steering on movement, adoption and commercial relevance.